Feel Better Breathing Cleaner Air
The current product ID has been in place for approximately 10 years, the dated appearance is restrictive to growth within the business and new platform is needed. This new console is sold in mass channels (Target & Walmart) and needs strong differentiation from other models. Targeted consumers are concerned about general air quality and want to do something good for their health. Approximately 60% of households have pets and this unit should provide cleaner air in those environments.