30 series pos terminal
Client
E-Z-GO
Industry
Transportation
Scope
User Experience
Industrial Design
Platform Strategy
Formation worked with E-Z-GO to translate years of customer learnings into a product platform capable of addressing the needs of multiple user groups.
Informed + Collaborative
Formation worked closely with E-Z-GO’s internal product managers and engineering team to research and develop a scalable, efficient product platform. Based on contextual research, the system was designed to grow through the addition of user storage needs and accessories. In addition to this configuration flexibility, a new visual language suitable for a broad range of facilities.
A Full Product Platform
For fleet owners and maintenance personnel, the RXV provides unparalleled reliability and energy efficiency. Drivers of the vehicle experience a new standard of comfort, safety and ease of use.
Styling
The RXV’s contemporary exterior styling complements its enhanced feature set and functional innovation. Formation was engaged in the RXV program from initial concept development through the creation of production intent class A body surfaces.
“Years of intense work and dedication by E-Z-GO’s marketing, design and engineering teams have produced what we believe is the finest golf car ever built,” John L. Garrison, President of E-Z-GO.
