For the majority of their 140 year history Ingersoll-Rand has focused on high quality industrial tools sold through commercial distributors. When IR decided to enter the consumer tool market through big box retailers, they required a series of product enhancements. Formation worked with IR to embody their historic quality and iconic aesthetics into a range of products suitable for large DIY retail outlets.
The result was a series of classically styled, aluminum bodied air tools updated with consumer oriented features such as keyless chucks and insulated, non slip rubber handles. Emphasizing quality by polishing the tools aluminum bodies created a strong point of retail differentiation when compared to brightly colored injection molded competitors.
The apparent quality of the tools and Ingersoll-Rand's legendary reputation proved to be a very successful combination.